EYE
Digital strategy
UX/UI Design
Development
Growth
Eye Filmmuseum requested redesign of its digital presence to move from a traditional website to a digital platform that better represents the museum's mission: offering visitors a comprehensive and interactive film-related experience. The digital experience should feel like a place to wander, discover and connect with peers.
The strategy for the Eye Filmmuseum project involved creating marketing personas to understand the client's goals. Based on these personas, technical features and a development roadmap were created. For the first release, essential features were identified and designers were tasked with creating a design concept and UX/UI designs.
Bravoure created a layered design for Eye Filmmuseum's online platform, offering more ways for visitors to explore film-related content, and access programs, collections, education, and information. The design showcases film and moving images, reflects the wealth of content, and has a technical framework ready for growth. The new platform will continue to grow as a hub for exploration and connection, similar to a physical museum.
