Amsterdam Museum
Digital Strategy
Creative concepting
UX/UI Design
Development
How do we turn a city museum into a museum of Amsterdam citizens again? Initially a traditional city museum, Amsterdam Museum is evolving into a dynamic hub that engages actively with the city and its residents. The aim is to foster participation, allowing visitors to decide the museum's programming themselves and create a museum experience that is personally relevant to them.
We crafted a platform focused on 'stories that connect,' elaborating on Nina Simon's 'Participatory Museum' theory: programming and collecting content "of, by, and for all." Here, we engage visitors in conversations using social objects from their cultural context, encouraging them to share their own experiences and perspectives, from polls to co-creation. By placing the collection at the heart of a narrative 'story-format,' we explore, expand, and enhance it.
The new platform features an intuitive design that organizes content, establishes connections, enriches it with knowledge, and brings stories to life. By adding the stories feature, we have made it easier for the museum to craft engaging narratives—integrating video explainers, stunning photo collages, and various interactive methods to engage with the collection. Presenting a powerful mix of content formats that resonate with the audience, similar to what they experience on social media.
The platform marks the first step in Amsterdam Museum’s digital transformation journey, laying the technical foundation for future developments such as a My Account and a mobile app.
